The psychology of colors in branding

A psicologia das cores no branding

Authors

  • Camila Murari Ferrão

DOI:

https://doi.org/10.46814/lajdv4n5-013

Keywords:

colors, branding, design, psychology, emotions, perception, consumer, purchase, image

Abstract

Color is a powerful communication element in branding. People reacts to colors from a psychological and deeply personal subconscious level through association. According to research, 93% of buyers focus on the visual appearance when buying a product, and 80% of consumers believe color is responsible for brand recognition. This paper addresses how choosing the right colors in branding design influences the company image, consumer perceptions, and purchase decisions.

Published

2022-10-04

How to Cite

FERRÃO, C. M. . The psychology of colors in branding: A psicologia das cores no branding. Latin American Journal of Development, [S. l.], v. 4, n. 5, p. 1715–1719, 2022. DOI: 10.46814/lajdv4n5-013. Disponível em: https://ojs.latinamericanpublicacoes.com.br/ojs/index.php/jdev/article/view/1166. Acesso em: 19 apr. 2024.
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